Pain Killer Marketing: How to Turn Customer Pain into Market Gain

Pain Killer Marketing: How to Turn Customer Pain into Market Gain image
ISBN-10:

0832950165

ISBN-13:

9780832950162

Edition: 0
Released: Apr 21, 2008
Publisher: Wbusiness Books
Format: Hardcover, 288 pages
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Description:

Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.


























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