Driving More Sales: 12 Essential Elements

"Driving MORE Sales" is targeted at first-time CEOs and non-sales executives in the tech industry. Industry veterans Patricia Watkins and Dan Doster bring to life the art and science of sales through real-world examples and practical wisdom in this useful guide for transforming sales teams into winning organizations. Detailed and comprehensive, yet entertaining and easy-to-read, Watkins and Doster’s book provides guidance on what you need to know to drive MORE sales.

In the first week of the book's Kindle launch / promotion, the book achieved #1 Amazon Best Seller Ranking in the following categories: Strategic Management, Management, Global Marketing, Entrepreneurship and Small Business, Business Skills, and Skills and Techniques.

“CEOs: pay attention!! Driving More Sales hands you the keys to the sales “black box” and provides the steering wheel needed to accelerate sales growth. It is jam packed with practical insight that will help your company today!” —Mike Ruffolo, Chairman, Edgeware AB, Former CEO - Internap Corporation, Crossbeam Systems and Liquid Machines

"One recurrent problem I've observed while serving on boards of directors is the lack of effective communications regarding sales strategies and tactics among C-suite executives. Watkins and Doster have provided a sophisticated set of benchmarks and best practices to drive this vital dialogue." —Ernie von Simson, President, Ostriker von Simson, Inc., Senior Partner, CIO Strategy Exchange (Retired)

"Outstanding execution is going to make the difference in delivering impressive sales results. Readers who embrace the processes outlined in this book, and make them a part of what they do every day, week, month, and quarter will be better positioned for success. This is not just a guide for sales management; it is imperative that all senior management be aligned to the sales process." —Scott Schafer, Executive Vice President, Sales, Marketing and Services Arecont Vision

"All executives want more sales. These timeless top-line-growth insights will challenge you in your pursuit of success. And, who doesn’t want to read a workbook for winning?" —Eric Roegner, Executive Vice President, Group President, Rolled Products, ARCONIC

"In banking, as in the tech industry, a well-researched path to winning in sales makes the difference in achieving your company and personal goals." —Johnny Passyn, Senior Vice President, Performance Management, US Banking Sector

For MORE information on Driving MORE Sales, please visit www.Driving-More-Sales.com.