"Driving MORE Sales" is targeted at first-time CEOs and non-sales executives in the tech industry. Industry veterans Patricia Watkins and Dan Doster bring to life the art and science of sales through real-world examples and practical wisdom in this useful guide for transforming sales teams into winning organizations. Detailed and comprehensive, yet entertaining and easy-to-read, Watkins and Doster’s book provides guidance on what you need to know to drive MORE sales.
 In the first week of the book's Kindle launch / promotion, the book achieved #1 Amazon Best Seller Ranking in the following categories: Strategic Management, Management, Global Marketing, Entrepreneurship and Small Business, Business Skills, and Skills and Techniques.
 “CEOs: pay attention!! Driving More Sales hands you the keys to the sales “black box” and provides the steering wheel needed to accelerate sales growth. It is jam packed with practical insight that will help your company today!” —Mike Ruffolo, Chairman, Edgeware AB, Former CEO - Internap Corporation, Crossbeam Systems and Liquid Machines
 "One recurrent problem I've observed while serving on boards of directors is the lack of effective communications regarding sales strategies and tactics among C-suite executives. Watkins and Doster have provided a sophisticated set of benchmarks and best practices to drive this vital dialogue." —Ernie von Simson, President, Ostriker von Simson, Inc., Senior Partner, CIO Strategy Exchange (Retired)
 "Outstanding execution is going to make the difference in delivering impressive sales results. Readers who embrace the processes outlined in this book, and make them a part of what they do every day, week, month, and quarter will be better positioned for success. This is not just a guide for sales management; it is imperative that all senior management be aligned to the sales process." —Scott Schafer, Executive Vice President, Sales, Marketing and Services Arecont Vision
 "All executives want more sales. These timeless top-line-growth insights will challenge you in your pursuit of success. And, who doesn’t want to read a workbook for winning?" —Eric Roegner, Executive Vice President, Group President, Rolled Products, ARCONIC
 "In banking, as in the tech industry, a well-researched path to winning in sales makes the difference in achieving your company and personal goals." —Johnny Passyn, Senior Vice President, Performance Management, US Banking Sector
 For MORE information on Driving MORE Sales, please visit www.Driving-More-Sales.com.

Driving More Sales: 12 Essential Elements

Business & Money

Watkins, Patricia

Doster, Dan

Business Culture

Silicon Valley Press

Japanese Visitor's Guide to Silicon Valley (Japanese Edition)

Reference

Abbott, Dana K.

Foreign Language Study & Reference

"An expansive trip into our future and the technology to take us there." --Tom Wheeler, author, From Gutenberg to Google: The History of Our Future; former chairman, Federal Communications Commission London, 2045: Technology has changed everything from travel and work to government and even personal relationships. Society is segregated between knowledge workers who enjoy all the benefits of life in the new digital cities and the majority of the population, so-called Zeroids, who have been rendered economically superfluous. Mikhail Ivanovich Vasiliev is a model "high value citizen," a top AI engineering architect for Lloyd's Taiping Group, the world's premier financial services company. He leads a perfectly ordered life, with his routine optimized by his team of AI agents, but as he nears the creation of the world's first sentient being, forces converge seeking to prevent or exploit the advent of this new technology. Mikhail and his cohorts and enemies alike struggle with the invention's potential intellectual, philosophical, and spiritual impacts and the possibility of losing control of their lives to their own creations. This gripping narrative is followed by an overview of the real-life technologies that play crucial roles in the story and that are shaping our world today. As one of today's leading experts on technology innovation, Michael Steep is uniquely qualified to describe the impact of unchecked technology development currently underway.

First Light of Day: A Cautionary Tale of Our Future Written by One of Today's Leading Experts on Technology Innovation

Mystery, Thriller & Suspense

Steep, Michael J.T.

Thrillers & Suspense

From the CFO who brought Salesforce, Pandora, and Yext public, "The IPO Playbook" delivers an insider's perspective of what it takes to prepare for a successful initial public offering. Author Steve Cakebread walks readers through the ins and outs of taking your company public, from how to make the decision to do an IPO, to timing, preparation and execution, including building the right internal team and selecting external partners. The book is both an invaluable reference guide and an enjoyable read that incorporates stories from Steve's time creating three successful IPOs, and his earlier career at Autodesk, Silicon Graphics and Hewlett Packard. "The IPO Playbook" has received endorsements from the President of the New York Stock Exchange, Stacey Cunningham, Salesforce Chairman and co-CEO Marc Benioff, Yext CEO Howard Lerman, Bill.com CEO René Lacerte, CEO, Bill.com, SolarWinds President and CEO Kevin Thompson, Stanford University Disruptive Technology and Digital Cities Executive Director Michael Steep, and Salesforce President and CFO Mark Hawkins, and Yext Senior Vice President Dominic Paschel. Entrepreneurs who envision going public will find value on every page. --Kirkus Reviews on The IPO Playbook by Steve Cakebread

The IPO Playbook: An Insider's Perspective on Taking Your Company Public and How to Do It Right

Cakebread, Steve

Economics

“A fascinating look at the history and future of this mega-region binding Mexico and the United States.”―Earl Anthony Wayne, US Ambassador to Mexico (2011–2015) 
Two of the most important cities in North America are so physically close they would touch were they not separated by a wall at the US-Mexico border. That border has been a flashpoint of contention for centuries. And yet, the untold reality in San Diego and Tijuana is that tens of thousands of people cross through that wall in both directions―lawfully―each day, to work, go to school, socialize, and visit “the other side of town.” While fights over undocumented immigration and drug trafficking continue in their respective countries, the citizens of these two cities have built a separate peace unmatched anywhere else in the world. 
El Tercer País tells the story of Tijuana and San Diego for the first time―an unforgettable tale of war and peaceful cooperation, dependency and shared destiny, exploitation and amity. Most of all, it tells the stories of forward-thinking individuals on both sides of the border who have brought the cities together for their mutual benefit. Th is enthralling narrative gives hope for a universal solution to one of this century’s most pressing challenges and offers valuable lessons to nations everywhere about creating cross-border, binational partnerships. 
I wish El Tercer País: San Diego and Tijuana had been available to me when I first got to Tijuana as a foreign service officer―it would have been a tremendous resource. I recommend it as required reading for all new government officials assigned to the US-Mexico border. Anyone curious about the cross-border movements of people and cargo will find this book an invaluable resource in understanding how modern borders work. ―Andrew Erickson, US consul general in Tijuana 
Having spent eight years in the Tijuana-San Diego area, I know that both cities, despite their differences, have forged extensive mutual and rewarding connections. El Tercer País brilliantly captures the scope and scale of these ties, traces their origin and evolution, and points to a promising future. Discovering this binational cross-border community may be a surprising revelation for more than one reader. ―Remedios Gómez Arnau, consul general of Mexico in San Diego 
With a clear understanding of what San Diego and Tijuana are individually, El Tercer País: San Diego and Tijuana provides an interesting snapshot of its main character: the border region conformed by these two cities. With a diverse, binational cast of individual and institutional stakeholders, and highlighting the importance of soft power to reinvent the relationship’s dynamics, the book sheds light on the importance of collaboration and cooperation at the borderlands, both to face common challenges and to take advantage of the many opportunities. ―Carlos González Gutierrez, consul general of Mexico in San Diego

El Tercer Pais: San Diego & Tijuana: Two Countries, Two Cities, One Community

Malone, Michael S.

International

“Una fascinante mirada a la historia y el futuro de esta mega región que une a México y Estados Unidos”.―Earl Anthony Wayne, Embajador de Estados Unidos en México (2011–2015) 
Dos de las ciudades más importantes de Norteamérica están tan cerca físicamente que se tocarían si no estuvieran separadas por un muro en la frontera entre Estados Unidos y México. Esa frontera ha sido un punto de confl icto durante siglos. Sin embargo, la realidad no contada en San Diego y Tijuana es que decenas de miles de personas cruzan ese muro en ambas direcciones―legalmente―cada día, para trabajar, ir a la escuela, socializar y visitar “el otro lado”. Si bien continúan las luchas por la inmigración indocumentada y el narcotráfi co en sus respectivos países, los ciudadanos de estas dos ciudades han construido una paz independiente sin igual en cualquier otro lugar del mundo. 
El Tercer País cuenta por primera vez la historia de Tijuana y San Diego―una historia inolvidable de guerra y cooperación pacífi ca, dependencia y destino compartido, explotación y amistad. Sobre todo, cuenta las historias de individuos de ambos lados de la frontera que han acercado a las dos ciudades para su benefi cio mutuo. Esta fascinante narrativa nos da la esperanza de una solución universal a uno de los desafíos más apremiantes de este siglo y ofrece valiosas lecciones a las naciones de todo el mundo sobre la creación de alianzas binacionales transfronterizas.. 
“Ojalá El Tercer País: San Diego y Tijuana hubiera estado disponible para mí cuando llegué a Tijuana por primera vez como oficial del servicio exterior―hubiera sido un tremendo recurso. Lo recomiendo como lectura obligatoria para todos los nuevos oficiales del gobierno asignados a la frontera México/Estados Unidos. Cualquiera que tenga curiosidad por los movimientos transfronterizos de personas y carga encontrará en este libro un recurso inestimable para entender cómo funcionan las fronteras modernas”. ―Andrew Erickson, Cónsul General de Estados Unidos en Tijuana 
“Después de haber pasado 8 años en el área de Tijuana-San Diego, sé que ambas ciudades, a pesar de sus diferencias, han forjado conexiones extensas, mutuas y gratificantes. El Tercer País captura de manera brillante el alcance y la escala de estos lazos, rastrea su origen y evolución y apunta a un futuro prometedor. Descubriendo esta comunidad transfronteriza binacional puede constituir una sorprendente revelación para más de un lector”. ―Remedios Gómez Arnau, Cónsul General de México en San Diego 
“Con una clara comprensión de lo que San Diego y Tijuana son individualmente, El Tercer País: San Diego y Tijuana, ofrece una sorprendente e interesante fotografía instantánea del personaje principal de la historia: la región fronteriza México / Estados Unidos en el Océano Pacífico, encarnada por estas dos ciudades. Las acciones de un elenco binacional diverso de actores individuales e institucionales resaltan el valor del “poder blando” en la reinvención de la dinámica regional. El libro arroja una luz importante sobre cómo la cooperación en una zona fronteriza compartida permite a ambas ciudades enfrentar desafíos comunes y aprovechar muchas oportunidades”. ―Carlos González Gutierrez, Cónsul General de México en San Diego

El Tercer País: San Diego y Tijuana Dos países, Dos ciudades, Una Comunidad (Spanish Edition)

"A fascinating look at the history and future of this mega-region binding Mexico and the United States."--Earl Anthony Wayne, US Ambassador to Mexico (2011-2015) Two of the most important cities in North America are so physically close they would touch were they not separated by a wall at the US-Mexico border. That border has been a flashpoint of contention for centuries. And yet, the untold reality in San Diego and Tijuana is that tens of thousands of people cross through that wall in both directions--lawfully--each day, to work, go to school, socialize, and visit "the other side of town." While fights over undocumented immigration and drug trafficking continue in their respective countries, the citizens of these two cities have built a separate peace unmatched anywhere else in the world. El Tercer País tells the story of Tijuana and San Diego for the first time--an unforgettable tale of war and peaceful cooperation, dependency and shared destiny, exploitation and amity. Most of all, it tells the stories of forward-thinking individuals on both sides of the border who have brought the cities together for their mutual benefit. Th is enthralling narrative gives hope for a universal solution to one of this century's most pressing challenges and offers valuable lessons to nations everywhere about creating cross-border, binational partnerships. I wish El Tercer País: San Diego and Tijuana had been available to me when I first got to Tijuana as a foreign service officer--it would have been a tremendous resource. I recommend it as required reading for all new government officials assigned to the US-Mexico border. Anyone curious about the cross-border movements of people and cargo will find this book an invaluable resource in understanding how modern borders work. --Andrew Erickson, US consul general in Tijuana Having spent eight years in the Tijuana-San Diego area, I know that both cities, despite their differences, have forged extensive mutual and rewarding connections. El Tercer País brilliantly captures the scope and scale of these ties, traces their origin and evolution, and points to a promising future. Discovering this binational cross-border community may be a surprising revelation for more than one reader. --Remedios Gómez Arnau, consul general of Mexico in San Diego With a clear understanding of what San Diego and Tijuana are individually, El Tercer País: San Diego and Tijuana provides an interesting snapshot of its main character: the border region conformed by these two cities. With a diverse, binational cast of individual and institutional stakeholders, and highlighting the importance of soft power to reinvent the relationship's dynamics, the book sheds light on the importance of collaboration and cooperation at the borderlands, both to face common challenges and to take advantage of the many opportunities. --Carlos González Gutierrez, consul general of Mexico in San Diego

El Tercer Pais: San Diego & Tijuana Two Countries, Two Cities, One Community

Review\n“Con una clara comprensión de lo que San Diego y Tijuana son individualmente, El Tercer País: San Diego y Tijuana, ofrece una sorprendente e interesante fotografía instantánea del personaje principal de la historia: la región fronteriza México / Estados Unidos en el Océano Pacífico, encarnada por estas dos ciudades. Las acciones de un elenco binacional diverso de actores individuales e institucionales resaltan el valor del “poder blando” en la reinvención de la dinámica regional. El libro arroja una luz importante sobre cómo la cooperación en una zona fronteriza compartida permite a ambas ciudades enfrentar desafíos comunes y aprovechar muchas oportunidades”. -- Carlos González Gutierrez ― Cónsul General de México en San Diego\nMejor vendido de Amazon #1 
“Una fascinante mirada a la historia y el futuro de esta mega región que une a México y Estados Unidos”.—Earl Anthony Wayne, Embajador de Estados Unidos en México (2011–2015) 
Dos de las ciudades más importantes de Norteamérica están tan cerca físicamente que se tocarían si no estuvieran separadas por un muro en la frontera entre Estados Unidos y México. Esa frontera ha sido un punto de confl icto durante siglos. Sin embargo, la realidad no contada en San Diego y Tijuana es que decenas de miles de personas cruzan ese muro en ambas direcciones—legalmente—cada día, para trabajar, ir a la escuela, socializar y visitar “el otro lado”. Si bien continúan las luchas por la inmigración indocumentada y el narcotráfi co en sus respectivos países, los ciudadanos de estas dos ciudades han construido una paz independiente sin igual en cualquier otro lugar del mundo. 
El Tercer País cuenta por primera vez la historia de Tijuana y San Diego—una historia inolvidable de guerra y cooperación pacífi ca, dependencia y destino compartido, explotación y amistad. Sobre todo, cuenta las historias de individuos de ambos lados de la frontera que han acercado a las dos ciudades para su benefi cio mutuo. Esta fascinante narrativa nos da la esperanza de una solución universal a uno de los desafíos más apremiantes de este siglo y ofrece valiosas lecciones a las naciones de todo el mundo sobre la creación de alianzas binacionales transfronterizas.. 
“Ojalá El Tercer País: San Diego y Tijuana hubiera estado disponible para mí cuando llegué a Tijuana por primera vez como oficial del servicio exterior—hubiera sido un tremendo recurso. Lo recomiendo como lectura obligatoria para todos los nuevos oficiales del gobierno asignados a la frontera México/Estados Unidos. Cualquiera que tenga curiosidad por los movimientos transfronterizos de personas y carga encontrará en este libro un recurso inestimable para entender cómo funcionan las fronteras modernas”. —Andrew Erickson, Cónsul General de Estados Unidos en Tijuana 
“Después de haber pasado 8 años en el área de Tijuana-San Diego, sé que ambas ciudades, a pesar de sus diferencias, han forjado conexiones extensas, mutuas y gratificantes. El Tercer País captura de manera brillante el alcance y la escala de estos lazos, rastrea su origen y evolución y apunta a un futuro prometedor. Descubriendo esta comunidad transfronteriza binacional puede constituir una sorprendente revelación para más de un lector”. —Remedios Gómez Arnau, Cónsul General de México en San Diego 
“Con una clara comprensión de lo que San Diego y Tijuana son individualmente, El Tercer País: San Diego y Tijuana, ofrece una sorprendente e interesante fotografía instantánea del personaje principal de la historia: la región fronteriza México / Estados Unidos en el Océano Pacífico, encarnada por estas dos ciudades. Las acciones de un elenco binacional diverso de actores individuales e institucionales resaltan el valor del “poder blando” en la reinvención de la dinámica regional. El libro arroja una luz importante sobre cómo la cooperación en una zona fronteriza compartida permite a ambas ciudades enfrentar desafíos comunes y aprovechar muchas oportunidades”. —Carlos González Gutierre

El Tercer Pais: San Diego y Tijuana Dos países, Dos ciudades, Una Comunidad (Spanish Edition)

First Light of Day: A Cautionary Tale of Our Future Written by One of Today’s Leading Experts on Technology Innovation

Review\n"Branding powerhouse Austin McGhie has nailed it again in Find Your Difference. It turns out people are hardwired to notice what's different. So if you want to stand out—and who doesn't?—you have to be different. How hard is that? The answer is VERY HARD. Austin reveals the secrets to creating your difference so that you can separate from the crowd and win big." —Andy Cunningham, founder & CEO of Cunningham Collective and author of Get to Aha! Discover Your Positioning DNA and Dominate Your Competition.\n"The formula for producing true brand differentiation is one of the most explored and consistently least understood business topics. Find Your Difference is a fun, thought-provoking and ultimately pragmatic journey into the challenges and process of generating a truly differentiated position. A must-read for corporate executives and aspiring entrepreneurs hoping to breakthrough with impactful consumer focused innovation." —Paul Yanover, president of Fandango\n"At a time when courage seems in short supply, Austin McGhie's Find Your Difference provides inspiration to step outside of the conventional and forge a path to greatness. It should be required reading for any business stakeholder." —Kevin Goetz, founder & CEO of Screen Engine/ASI\n"[Find Your Difference] presents a thought-provoking case in favor of being different and our need to recognize our own failures to respect this crucial factor in building brands, product development and in our daily lives. McGhie urges us not to be afraid to be different but to embrace the times we feel like an outsider. Being different is a winning position." —Peter Stringham, retired chairman and CEO of the Young & Rubicam Group "If you're in the search for true success, then Find Your Difference by Austin McGhie is the book to read next. McGhie expertly explains why it pays to differentiate your business, your brand and yourself. Most importantly, McGhie provides the tools to overcome your fear of being different and find the bliss in being unique. A must-read for business owners, entrepreneurs, and anyone looking to be successful in life." 
--Sandra Shpilberg, Founder & CEO, Sanaby Health Acquisition Corporation, Adnexi and Seeker Health (exited). Author of New Startup Mindset: Ten Mindset Shifts to Build the Company of Your Dreams ...The author’s marketing chops pervade the book; his observations are insightful; his experience is germane; and the examples he uses are pertinent. McGhie’s writing style is conversational yet professional, and his passion for the subject is infectious. His viewpoint on difference is all-encompassing. In the end, he writes, difference isn’t just for marketing, but also for “creating change in the larger systems, customs and ideologies that govern our lives.” Shrewd advice any marketer would be wise to heed. -Kirkus Reviews\nThis book is for marketers. If you are selling anything—a product, a service, a company, an idea, a place, or a brand—you are a marketer.\nPart exploration and part exhortation, Find Your Difference is a unique collection of observations, case studies, and hard-earned lessons from marketing expert and BRAND Is a Four Letter Word author Austin McGhie. 
With humor and wisdom, McGhie makes the case for identifying your difference, highlights the importance of being distinctive, points out the “difference dampeners” that hold you back, and offers advice for creating real-world difference in business and in life. Here, you’ll learn: How to identify what makes your brand and products unique The top ten things to consider as you pursue difference A five-step plan for getting those around you prepared to “do different” 
No matter what you’re selling, difference is key to building an audience. This practical guide provides thought-provoking tips and strategies designed to challenge you, inspire you, and, most importantly, help you find your difference.

Find Your Difference: Challenging Conformity in Business and in Life

McGhie, Austin

Marketing & Sales

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