Mass Media Research: An Introduction (with InfoTrac)

Mass Media Research: An Introduction (with InfoTrac) image
ISBN-10:

0534647189

ISBN-13:

9780534647186

Edition: 8
Released: Mar 22, 2005
Format: Paperback, 480 pages
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Description:

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.

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