An introductory text to contemporary broadcasting and cable television, exploring each facet of the electronic media. It aims to cover basic principles, discussing how the electronic media evolved and how people will be affected by future technological developments.

Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (McGraw Hill Series in Mass Communication)

Politics & Social Sciences

Dominick,Joseph R

Sherman, Barry L.

Copeland, Gary

Social Sciences

Mcgraw-Hill College

Presents a discussion of the many facets of mass communication. Coverage of the complex issues facing all the mass media is presented, analysing such areas as its theory, history, structure, economics, ethics, rules and regulations and social effects.

Dynamics of Mass Communication

The Dynamics of Mass Communication 1994 (McGraw-Hill Series in Communication)

Broadcasting/Cable and Beyond provides a comprehensive yet manageable view of the broadcasting and cable industries, with coverage of history, regulation, economics, and career opportunities. The third edition has been fully revised and updated and a wealth of new anecdotes and relevant boxes have been added throughout the book. New to this edition are chapter-opening "freeze frames" - which highlight various facts and figures relating to chapter content and pique students' curiosity - and additional sections throughout the book on the new technologies that are building the information superhighway. Additionally, the chapters on audio and video technology (formerly Chapters 12 and 13) have been placed earlier in the book to follow respective history chapters and more accurately reflect the sequence used to teach the course.

Broadcasting/Cable and Beyond: An Introduction to Modern Electronic Media (McGraw-Hill Series in Mass Communication)

Humor & Entertainment

Copeland, Garya

Dominick, Jodeph R.

Movies

An introduction to mass communication, this text provides a comprehensive, provocative discussion of the many facets of the media. In its analysis of the theory, history, structure, ethics, and regulations of the media, it presents thorough coverage of the complex issues facing the major media today. The interpendence of the media is emphasized providing substantial food for critical thought given the increasing difficulty of separating film and television, radio and the recording business, popular novels and motion pictures, contemporary news events and made-for-TV films. There is updated analysis of future technologies in chapter 23, "Mass Media in the Future", with a new cultural/critical perspective and updated examples and research are included throughout the book. The new edition features expanded coverage of foreign ownership and international communication and it maintains the informal, conversational, even entertaining writing style which has become the hallmark of Dominick's books. Also available are an instructor's manual (0-07-017806-2) and CTBs for both IBM PC 5.25" (0-07-832656-7) and Macintosh (0-07-832655-9).

The Dynamics of Mass Communication (Mcgraw-Hill Series in Mass Communication)

Book by Rubinstein, Geoffrey, Dominick, Joseph R

Telecourse Study Guide for use with MediaWaves/Mass Communication

Rubinstein, Geoffrey

McGraw-Hill Humanities/Social Sciences/Languages

The Dynamics of Mass Communication: WITH PowerWeb and OLC Website

McGraw-Hill/Higher Education

Dynamics of Mass Communication with OLC

Business & Money

Economics

The Dynamics of Mass Communication: Media in the Digital Age focuses on aspects of the media -- history, organization, ownership, economics, feedback, and career -- with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's cogent and lively writing style has made this text a student favorite.

The Dynamics of Mass Communication: Media in the Digital Age with Media World CD-ROM and PowerWeb

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to convey the excitement of the industry, 2) to provide a survey of the industry, and 3) presenting a readable text that makes even the most difficult information understandable. With new information and innovations added to an already strong foundation, this edition achieves each of these goals, again.

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

Computers & Technology

Networking & Cloud Computing

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Books by Dominick,Joseph R