Mass Media Research: An Introduction

Politics & Social Sciences

Wimmer, Roger D.

Dominick,Joseph R

Social Sciences

Wadsworth Publishing Company

Though mass media students need to have a firm enough understanding of the research process to carry out some research, their main goal is to understand analysis and reports from secondary sources..

Business & Money

Industries

Wadsworth Publishing

This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources.

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.

Mass Media Research: An Introduction (Non-InfoTrac Version)

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.

Mass Media Research: An Introduction (with InfoTrac)

Humor & Entertainment

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION, 9e, shows you how it happens--from content analysis to surveys to experimental research--then gives you expert tips on analyzing the media you encounter in your daily life. The Ninth Edition is packed with study tools and review aids to help you succeed in your course.

Cengage Learning'

See the best price to sell, buy, or rent books by Wimmer, Roger D.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Wimmer, Roger D.

See the best price to sell, buy, or rent books by Wimmer, Roger D.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Mass Media Research: An Introduction

Mass Media Research: An Introduction

Mass Media Research: An Introduction

Mass Media Research: An Introduction

Mass Media Research: An Introduction

Mass Media Research: An Introduction (Non-InfoTrac Version)

Mass Media Research: An Introduction (with InfoTrac)

Mass Media Research: An Introduction