<p>Creative Strategy in Advertising, 9/E<br>CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.<br></p>

Creative Strategy in Advertising

A. Jerome Jewler, Bonnie L. Drewniany

Wadsworth Publishing Co Inc

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Books by A. Jerome Jewler, Bonnie L. Drewniany

See the best price to sell, buy, or rent books by A. Jerome Jewler, Bonnie L. Drewniany. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Creative Strategy in Advertising