CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.

Creative Strategy in Advertising

Business & Money

Jewler, A. Jerome

Drewniany, Bonnie L.

Industries

Cengage Learning'

This book focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. The text moves through the creative process step by step, focusing first on the creative person, then on strategy and problem solving. New chapters on research and specialized audiences and new examples and illustrations reveal the changing face of today's advertising.

Wadsworth Publishing

This powerful revision provides students with everything they need to be successful as advertising professionals in today's fast-changing media environment. Up-to-the-minute coverage of advertising on the Web is covered in an entirely new Chapter 11, "The Internet: The Ultimate Direct," and the book has been updated throughout to provide fresh and contemporary examples of advertising campaigns for all media. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step, focusing first on the creative person, then on strategy and problem solving. With extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising.

Creative Strategy in Advertising (Non-InfoTrac Version)

CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text moves through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising.

Creative Strategy in Advertising (with InfoTrac)

See the best price to sell, buy, or rent books by Drewniany, Bonnie L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Drewniany, Bonnie L.

See the best price to sell, buy, or rent books by Drewniany, Bonnie L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Creative Strategy in Advertising

Creative Strategy in Advertising

Creative Strategy in Advertising (Non-InfoTrac Version)

Creative Strategy in Advertising (with InfoTrac)

Creative Strategy in Advertising