How to Manage Your Global Reputation: A Guide to the Dynamics of International PR

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How to Manage Your Global Reputation: A Guide to the Dynamics of International PR image
ISBN-10:

0333660617

ISBN-13:

9780333660614

Released: Mar 06, 1998
Format: Hardcover, 184 pages

Description:

This text discusses the evolution of international public relations practice from its early use to the communications practices of global corporations today. The book examines the strategies and programmes of some of the world's prominent organizations, the barriers to international public relations, international media, and how to develop a global voice.

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