A field-based collection of cases examining the problems that confront executives responsible for advertising/communications management decisions across a variety of product and service industries. Techniques for planning, developing and assessing advertising programmes are included.

Cases in advertising and communications management

Stephen A. Greyser

PRENTICE/HALL

<p>This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.</p>

The Business of Sports: Cases on Strategy and Management

George Foster

Sports & Outdoors

Thomson/South-Western

This text discusses the evolution of international public relations practice from its early use to the communications practices of global corporations today. The book examines the strategies and programmes of some of the world's prominent organizations, the barriers to international public relations, international media, and how to develop a global voice.

How to Manage Your Global Reputation: A Guide to the Dynamics of International PR

Business & Money

Michael J. Morley

Marketing & Sales

PALGRAVE~MACMILLAN

Book by Robert F. Young, Stephen A. Greyser

Managing Cooperative Advertising: A Strategic Approach

Robert F. Young

Lexington Books

See the best price to sell, buy, or rent books by Stephen A. Greyser. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Stephen A. Greyser