How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

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How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations image
ISBN-10:

0333987772

ISBN-13:

9780333987773

Author(s): Morley, M.
Edition: 2nd
Released: May 29, 2002
Format: Paperback, 240 pages

Description:

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

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