This text discusses the evolution of international public relations practice from its early use to the communications practices of global corporations today. The book examines the strategies and programmes of some of the world's prominent organizations, the barriers to international public relations, international media, and how to develop a global voice.

How to Manage Your Global Reputation: A Guide to the Dynamics of International PR

Business & Money

Stephen A. Greyser

Michael J. Morley

Marketing & Sales

PALGRAVE~MACMILLAN

Principles of Organisational Behaviour

Politics & Social Sciences

Sarah Moore

Noreen Heraty

Social Sciences

GILL MACMILLAN

Human Resource Management in Ireland Fifth Edition

Patrick Gunnigle

Institute of Public Administration

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Books by Michael J. Morley