Essentials of Marketing
Description:
This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.
Best prices to buy, sell, or rent ISBN 9780324043761
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- Grade Maker Study Guide and Workbook for Essentials of Marketing, 2eLamb, Charles W.; Hair, Joe F.; MCDANIEL, CARLEdition:2ISBN-13:9780324043785
- Essentials of MarketingLamb, Charles W.; Hair, Joe F.; MCDANIEL, CARLEdition:3rdISBN-13:9780324113907
- Essentials of Marketing w/Student CD-ROMLamb, Charles W.Edition:3rdISBN-13:9780324159554
- Essentials of MarketingCharles W. Lamb Jr.Edition:4thISBN-13:9780324282900
- Grade Maker Study Guide and Workbook for Essentials of Marketing, 2eLamb, Charles W.; Hair, Joe F.; MCDANIEL, CARLEdition:2ISBN-13:9780324043785
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