Essentials of Marketing
Released: Mar 23, 2000
Publisher: South-Western College Pub.
Format: Paperback, 579 pages
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Description:
This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.
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