Essentials of Marketing w/Student CD-ROM

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Essentials of Marketing w/Student CD-ROM image
ISBN-10:

0324159552

ISBN-13:

9780324159554

Author(s): Lamb, Charles W.
Edition: 3rd
Released: Jan 15, 2003
Format: Paperback, 600 pages

Description:

Essentials of Marketing, 3e, continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a shorter length. Developed directly from the sixth edition of Lamb, Hair, and McDaniel's best-selling Marketing text, Essentials of Marketing, 3e, is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive ancillary package and companion Web site.

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