Empirical Issues in Multivariate Data Analysis: with readings

Multivariate Data Analysis: With Readings

Science & Math

Anderson, Rolph E.

Black, William C.

HAIR, JOSEPH F.

Mathematics

Pearson College Div

Professional Sales Management, 3e captures today's sales manager in action on the job. The book integrates the best of sales and marketing management while illustrating how the entire marketing organization -- both in the field and at headquarters -- must function as a team. Students learn how to create win-win relationships with individual consumers and organizational customers to solve problems of mutual interest.   Discussions and examples of diverse sales concepts, issues, and activities provide an appropriate balance among theoretical, analytical and pragmatic approaches. The text blends the most progressive applications from the sales practitioner's world with the latest research findings from academia. Step-by-step illustrations go beyond general descriptions to show how to carry out processes or calculations. Students analyze key behavioral, technological, and managerial forces and trends in the selling environment.  Professional Sales Management, 3e helps the sales managers and salespeople of today and tomorrow prepare for the challenging and exciting years ahead.

Professional Sales Management (MCGRAW HILL SERIES IN MARKETING)

Business & Money

Bush, Alan J.

Management & Leadership

Mcgraw-Hill College

Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)

Ortinau, David J.

Bush, Robert P.

Marketing & Sales

Richard D.Irwin

This book, which represents a departure from the standard offerings for this course, is distinctive in three significant ways. First, it provides a greater balance between primary and secondary information and the techniques and methods that underpin these two important types of data. Second, it offers in-depth coverage of the critical information research tools and skills that will be required of today and tomorrow's marketing researchers and business decision-makers. Third, it is so replete with real-world material that it allows students to see the immediate value of marketing research.

Marketing Research : A Practical Approach for New Millennium With Data Disc

Well-suited for the non-statistician, this applications-oriented introduction to multivariate analysis focuses on the fundamental concepts that affect the use of specific techniques rather than the mathematical derivation of the technique. Provides an overview of several techniques and approaches that are available to analysts today — e.g., data warehousing and data mining, neural networks and resampling/bootstrapping. Chapters are organized to provide a practical, logical progression of the phases of analysis and to group similar types of techniques applicable to most situations.

Multivariate Data Analysis (5th Edition)

PRENTICE/HALL

Never HIGHLIGHT a Book Again! Virtually all testable terms, concepts, persons, places, and events are included.look no further for study resources or reference material. Cram101 Textbook Outlines gives all of the outlines, highlights, notes, and practice-tests for your textbook. Only Cram101 is Textbook Specific. Cram101 is NOT the Textbook.

Tatham, Ronald L.

Reference

This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. Like its parent text, Essentials of Marketing features in-depth coverage of marketing "hot topics," an on-line Internet Marketing chapter, a slick design and a lively writing style.

Essentials of Marketing

Lamb, Charles W.

South-Western College Pub.

This concise, essentials version of the popular Lamb/Hair/McDaniel Marketing text provides comprehensive, current coverage of key marketing topics and issues in a shorter length. It is ideal for those who wish to incorporate outside projects or readings into the principles of marketing course. Essentials of Marketing, similar to its parent text, features in-depth coverage of marketing "hot topics," an online Internet marketing chapter, a full set of ancillaries, a slick design, and a lively writing style.

Essentials of Marketing with InfoTrac College Edition

MCDANIEL, CARL

Charles W. Lamb, Joseph F. Hair, Carl McDaniel

Economics

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides students with an exhilarating first introduction to the dynamic world of marketing.

Marketing

Lamb,Charles

South-Western, Div of Thomson Learning

This is the Loose-leaf version offered through the Alternative Select - Freedom Titles program. Please contact your Custom Editor to order and for additional details.

Freedom LL Version: Marketing for Univeristy of Central FL

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Books by HAIR, JOSEPH F.

See the best price to sell, buy, or rent books by HAIR, JOSEPH F.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Multivariate Data Analysis: With Readings

Professional Sales Management (MCGRAW HILL SERIES IN MARKETING)

Marketing Research: Within a Changing Information Environment (McGraw-Hill/Irwin Series in Marketing)

Marketing Research : A Practical Approach for New Millennium With Data Disc

Multivariate Data Analysis (5th Edition)

Multivariate Data Analysis: With Readings

Essentials of Marketing

Essentials of Marketing with InfoTrac College Edition

Marketing

Freedom LL Version: Marketing for Univeristy of Central FL