Relationship Marketing: Exploring relational strategies in marketing (2nd Edition)
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Relationship Marketing: Exploring relational strategies in marketing, 2e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'.
Best prices to buy, sell, or rent ISBN 9780273686231
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Relationship Marketing : Exploring Relational Strategies in Marketing
John Egan
Edition:First Edition
ISBN-13:9780273646129
Relationship Marketing: Exploring Relational Strategies in Marketing
Egan, John
Edition:3rd
ISBN-13:9780273713197
Relationship Marketing: Exploring Relational Strategies in Marketing
Egan, Jogn
Edition:4
ISBN-13:9780273737780
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