Marketing Creating Value for Customers
ISBN-10:
0256228779
ISBN-13:
9780256228779
Author(s): Churchill, Gilbert A.; Peter,J. Paul
Edition: Subsequent
Released: Aug 01, 1997
Publisher: Irwin Professional_Pub
Format: Hardcover, 656 pages
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Description:
Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least 3 marketing instructors to ensure quality.
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