This best-selling text prepares students for effective decision making in employment through its managerial perspective on the quantitative and qualitative aspects of marketing research. Churchill's unique organisation allows students to develop an appreciation of the six steps of the research process. With a flexible, modular design and numerous examples and cases, this book provides an unequalled balance of theory and practice. Features: * The text organization follows the classic six stages in the research process, which defined the way the course was taught when Churchill's first edition was introduced in the 1970s. * A modular design enhances teaching flexibility by placing some of the more difficult material in appendices immediately after each chapter. * Supporting data bases reflect actual company experiences included in the text and provide students with first-hand experience in analyzing statistical problems. New to this edition: * Over 25 percent of the cases are new and another 30 percent have been revised. * Increased emphasis on the international aspects of the marketing research. * Careful attention has been paid to the current impact of technology and decision support systems in the field of marketing research. * A new video case, designed to be viewed in short, topical segments, illustrates key textual points and encourages interactive learning. * "Research Realities" detail applications of new information technology in the general field of marketing research as well as in specific situations. Of the 85 Research Realities, more than 25 percent are new. * Increased coverage of ethics includes a conceptual framework for viewing ethics choices in Appendix 2A, and more ethical scenarios that students need to address in subsequent chapters.

Marketing research: Methodological foundations

Business & Money

Churchill, Gilbert A.

Management & Leadership

Dryden Press

This introductory text breaks the maze of marketing research down into seven stages. A managerial emphasis, new photo essays, profiles of marketing research professionals, and research studies provide views of modern practice in the field.

Basic Marketing Research (Productivity Software Guide Series)

This best-selling introductory marketing research text has undergone a complete transition in the fifth edition, making it completely accessible to students while still retaining one of it's greatest features- it's level of relevant and important information.  Take a look at this revised text and you'll see how we combined a true managerial and decision-making emphasis, with the most thorough explanation of what marketing research is, and how marketing research is done.  This text will give your students a complete understanding of the modern practice of marketing research from the formulation of a question to the presentation of the results.

Basic Marketing Research

Economics

Harcourt School

Harcourt Brace College Publishers

(from prev. ed.) This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis along with real research studies provide excellent views of modern practice in the field.

South-Western College Pub.

OVERVIEW This market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process.

Marketing Research Method Foundations 7e

Marketing research: Methodological foundations (The Dryden press series in marketing)

Basic Marketing Research [hardcover] Churchill, Gilbert A. [Oct 01, 1991]

Houghton Mifflin Harcourt School

Marketing Research: Methodological Foundations (Dryden Press Series in Marketing)

The best buy for the grade Unmarked and unworn. moderate cover and page wear from being handled and read. Super all around. Textbooks, may not include supplements like CD's, Access Codes. Our shipping department handles orders in a timely manner.

Harcourt College Pub.

See the best price to sell, buy, or rent books by Churchill, Gilbert A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Churchill, Gilbert A.

See the best price to sell, buy, or rent books by Churchill, Gilbert A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing research: Methodological foundations

Basic Marketing Research (Productivity Software Guide Series)

Basic Marketing Research

Basic Marketing Research

Basic Marketing Research

Marketing Research Method Foundations 7e

Marketing research: Methodological foundations (The Dryden press series in marketing)

Basic Marketing Research

Marketing Research: Methodological Foundations (Dryden Press Series in Marketing)

Basic Marketing Research