Strategic Marketing Management Cases (The Irwin Series in Marketing)
ISBN-10:
0256136890
ISBN-13:
9780256136890
Author(s): David W.; Crittenden Charles W. Cravens
Edition: 5th
Description:
Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.
Best prices to buy, sell, or rent ISBN 9780256136890
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