Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.

Strategic Marketing Management Cases (The Irwin Series in Marketing)

Business & Money

David W.

Crittenden Charles W. Cravens

Management & Leadership

Richard D.Irwin

See the best price to sell, buy, or rent books by Crittenden Charles W. Cravens. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Crittenden Charles W. Cravens

See the best price to sell, buy, or rent books by Crittenden Charles W. Cravens. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Marketing Management Cases (The Irwin Series in Marketing)