Product Management (The Irwin Series in Marketing)

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Product Management (The Irwin Series in Marketing) image
ISBN-10:

0256116237

ISBN-13:

9780256116236

Released: Jan 01, 1993
Publisher: Richard D.Irwin
Format: Hardcover, 437 pages

Description:

Product Management is a lean, defining text that covers three major tasks facing todayâs product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a âhands-onâ approach toward preparing graduates to assume the position of product manager.

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