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Product Management 4th Edition (Mcgraw Hill Series in Marketing)

Donald R. Lehmann

Russell S. Winer

Business & Money

McGraw-Hill Education - Europe

Whether studying marketing strategy or product/brand management decisions, students need to be able to make decisions based from sound analysis. This book focuses on the analysis need for sound marketing decisions and is structured around the marketing plan. Rather than attempting to cover all aspects of the marketing plan, the book mainly focuses on the anlaysis pertaining to a product's environment, customers and competitors.

Analysis for Market Planning (McGraw-Hill/Irwin Series in Marketing)

Marketing & Sales

Product Management

McGraw-Hill Education (ISE Editions)

"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Analysis for Market Planning.

Irwin/McGraw/Hill

Market research and analysis

Management & Leadership

Richard D.Irwin

Product Management is a lean, defining text that covers three major tasks facing todayâs product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a âhands-onâ approach toward preparing graduates to assume the position of product manager.

Product Management (The Irwin Series in Marketing)

Book by Lehmann, Donald R., Winer, Russell S.

Analysis for Marketing Planning (Irwin Series in Marketing)

Irwin Professional Publishing

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Books by Donald R. Lehmann