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Sales Force Management: Planning, Implementation, and Control (Irwin Series in Marketing)

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Sales Force Management: Planning, Implementation, and Control (Irwin Series in Marketing) image
ISBN-10:

0256080046

ISBN-13:

9780256080049

Author(s): Churchill, Gilbert A.
Edition: 3rd
Released: Jan 01, 1990
Publisher: Irwin Professional Publishing
Format: Hardcover, 845 pages
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Description:

This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.

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