Sales Force Management (The Irwin Series in Marketing)

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Sales Force Management (The Irwin Series in Marketing) image
ISBN-10:

0256105340

ISBN-13:

9780256105346

Edition: 4th
Released: Oct 01, 1992
Publisher: Richard D.Irwin
Format: Hardcover, 925 pages

Description:

This research/theory based text cites the theoretical foundations of sales mangement. The material in previous editions has been expanded to include empowerment, stress management, leadership and strategic management. Experimental applications are also included appearing at the end of the chapters, providing the student with the opportunity to work relevant topics.

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