Principles of Marketing Value Package (Includes Onekey Coursecompass, Student Access Kit, Principles of Marketing)
ISBN-10:
0136158269
ISBN-13:
9780136158264
Author(s): ARMSTRONG, Gary; Kotler PH.D., Philip
Edition: 12th ed.
Description:
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
We're an Amazon Associate. We earn from qualifying purchases at Amazon and all stores listed here.
Want a Better Price Offer?
Set a price alert and get notified when the book starts selling at your price.
Want to Report a Pricing Issue?
Let us know about the pricing issue you've noticed so that we can fix it.