For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong's Principles of Marketing provides an authoritative and practical introduction to marketing. The Tenth Edition is organized around a managing customer relationships framework that is introduced in the first two chapters, and then built upon throughout the book. Real world applications appear in every chapter and every vignette is new or has been updated. The text is complemented by an extensive ancillary package, from all new videos on VHS, online, and DVD to a new Presentation Manager CD-ROM for instructors.

Principles of Marketing

Business & Money

ARMSTRONG, Gary

Kotler PH.D., Philip

Management & Leadership

PRENTICE/HALL

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer value is the driving force behind every marketing strategy.

Marketing: An Introduction, Student Value Edition

Marketing & Sales

Marketing: An Introduction (OneKey)

Education & Teaching

Schools & Teaching

Pearson\Prentice Hall

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab &amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab &amp; Mastering products. Packages Access codes for Pearson's MyLab &amp; Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --

Marketing Student Access Code: An Introduction (Mymarketinglab)

0132803607 / 9780132803601 Framework for Marketing Management &amp; Interpretive Simulations Access Code Card Group B Package Package consists of: 0132539306 / 9780132539302 Framework for Marketing Management 0136075126 / 9780136075127 Interpretive Simulations Access Code Card Group B

Framework for Marketing Management & Interpretive Simulations Access Code Card Group B

KELLER, Kevin

Pearson MyMarketingLab Student Access Code

2014 Mymarketinglab with Pearson Etext -- Access Card -- For Principles of Marketing

Armstrong Dr, Gary

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab &amp; Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab &amp; Mastering products. NOTE: Make sure to use the dashes shown on the Access Card Code when entering the code. Student can use the URL and phone number below to help answer their questions: http://247pearsoned.custhelp.com/app/home 800-677-6337 0133862097 / 9780133862096 MyMarketingLab with Pearson eText - Access Card - for Principles of Marketing, 16/e Package consists of: 0133840638 / 9780133840636 MyMarketingLab with Pearson eText -- Component Access Card (1 semester access) 11/e 0133862100 / 9780133862102 MyMarketingLab -- Pearson eText 2.0 Preview - for Principles of Marketing , 16/e 0133862410 / 9780133862416 MyMarketingLab without Pearson eText -- Instant Access -- for Principles of Marketing, 16/e

MyLab Marketing with Pearson eText -- Access Card -- for Principles of Marketing

013503955X / 9780135039557 Framework for Marketing Management Value Package (includes Interpretive Simulations Access Group B) Package consists of 0136026605 / 9780136026600 Framework for Marketing Management, A 0136075126 / 9780136075127 Interpretive Simulations Access Code Card Group B

Framework for Marketing Management Value Package (Includes Marketing Planpro Premier)

Kotler, Phil

Marketing: An Introduction and Mymarketinglab Package Value Package (Includes Interpretive Simulations Access Group A)

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

Principles of Marketing Value Package (Includes Onekey Coursecompass, Student Access Kit, Principles of Marketing)

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