Principles of Marketing Value Package (Includes Onekey Coursecompass, Student Access Kit, Principles of Marketing)

Name: Principles of Marketing Value Package (Includes Onekey Coursecompass, Student Access Kit, Principles of Marketing)
Brand: PRENTICE/HALL
SKU: 9780136158264
Rating: 4.7 (11 reviews)
ISBN: 9780136158264

Principles of Marketing Value Package (Includes Onekey Coursecompass, Student Access Kit, Principles of Marketing) image

ISBN-10:

0136158269

ISBN-13:

9780136158264

Author(s): ARMSTRONG, Gary; Kotler PH.D., Philip

Edition: 12th ed.

Released: May 08, 2007

Publisher: PRENTICE/HALL

Format: Hardcover, 0 pages

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Description:

'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.

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