Advertising Management (5th Edition)
0133057151
9780133057157
Description:
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
Best prices to buy, sell, or rent ISBN 9780133057157
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