Advertising Management (5th Edition)

Advertising Management (5th Edition) image
ISBN-10:

0133057151

ISBN-13:

9780133057157

Edition: Subsequent
Released: Dec 12, 1995
Publisher: PRENTICE/HALL
Format: Hardcover, 754 pages
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Description:

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions—in the order in which they must be made—involved in the development and execution of an advertising campaign. The Fifth Edition has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.

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