Advertising Management
ISBN-10:
0130141011
ISBN-13:
9780130141019
Author(s): Aaker, David A.; Batra, Rajeev
Edition: 4th Edition
Released: Jan 01, 1992
Publisher: Lebanon, Indiana, U.S.A.: Prentice Hall
Format: Hardcover, 593 pages
Description:
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
Best prices to buy, sell, or rent ISBN 9780130141019
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