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Advertising management (Prentice-Hall international series in management)

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Advertising management (Prentice-Hall international series in management) image
ISBN-10:

0130159743

ISBN-13:

9780130159748

Author(s): Aaker, David A.
Edition: First Edition
Released: Jan 01, 1975
Publisher: PRENTICE/HALL
Format: Hardcover, 612 pages
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Description:

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.

Best prices to buy, sell, or rent ISBN 9780130159748

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