The The Strategy and Tactics of Pricing: The Strategy and Tactics of Pricing International Version

Paperback. Pub Date :2010-01-02 Pages: 352 Language: English Publisher: Pearson A comprehensive and practical. step-by-step guide to pricing analysis and strategy development The Strategy and Tactics of Pricing shows readers how to manage markets strategically. -rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.