The The Strategy and Tactics of Pricing: The Strategy and Tactics of Pricing International Version
ISBN-10:
0132546132
ISBN-13:
9780132546133
Author(s): Thomas T. Nagle . John E. H.
Edition: 5th edition
Description:
Paperback. Pub Date :2010-01-02 Pages: 352 Language: English Publisher: Pearson A comprehensive and practical. step-by-step guide to pricing analysis and strategy development The Strategy and Tactics of Pricing shows readers how to manage markets strategically. -rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
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