Electronic Commerce: A Global Perspective

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Electronic Commerce: A Global Perspective image
ISBN-10:

0130814016

ISBN-13:

9780130814012

Released: Mar 01, 1999
Publisher: PRENTICE/HALL
Format: Paperback, 384 pages

Description:

For one/two-semester courses in Electronic Commerce.One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

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