For one/two-semester courses in Electronic Commerce.One of the first texts entirely dedicated to EC, this comprehensive, user-friendly text describes what electronic commerce is; how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. With a blend of theory and practical application, this text is structured around the notion that EC applications require certain technological infrastructures and other support mechanisms. It recognizes that e-business has two parts: business and technology.

Electronic Commerce: A Global Perspective

Business & Money

David, King

Jae Kyu Lee

David King Jae Kyu Lee Efraim Turban

Management & Leadership

PRENTICE/HALL

<p>This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure. For anyone interested in network and Internet transactions — especially managers and professional in any functional area of the business world, and people in government, education, and health services.</p>

Electronic Commerce: A Managerial Perspective

Turban, Efraim

Chung, Michael

H. Michael Chung

Statistical Bioinformatics: For Biomedical and Life Science Researchers

Wiley/Blackwell

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Books by Jae Kyu Lee