Electronic Commerce 2012: Managerial and Social Networks Perspectives (7th Edition)

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Electronic Commerce 2012: Managerial and Social Networks Perspectives (7th Edition) image
ISBN-10:

0132145383

ISBN-13:

9780132145381

Edition: 7
Released: Oct 14, 2011
Publisher: Pearson
Format: Hardcover, 792 pages

Description:

Explore the many aspects of electronic commerce through a managerial perspective.

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective.

To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing information on the hottest topics in the field.

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