Convergence Marketing: Running With the Centaurs

Convergence Marketing: Running With the Centaurs image
ISBN-10:

0130650757

ISBN-13:

9780130650757

Edition: 1
Released: Jan 01, 2001
Publisher: Ft Pr
Format: Hardcover, 336 pages
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Description:

Illuminates the 'centaur,' showing what today's customers can do, what they're choosing to do, how they're evolving, and where they're headed. Discover how to respond today and begin optimizing your entire organization to serve tomorrow's fastest growing markets and most valuable customers.

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