Learning Aid to accompany Essentials of Marketing
ISBN-10:
0077246438
ISBN-13:
9780077246433
Author(s): Perreault, Jr.,William; McCarthy,E. Jerome
Edition: 12
Description:
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Essentials of Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing
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