Slight shelf wear. CD-Rom is missing. If applicable, online access, codes or supplements are not guaranteed to be included or work. Pages are clean and binding is tight.

Basic Marketing

Business & Money

Perreault, Jr.,William

McCarthy,E. Jerome

Wong, Kenneth

Shapiro, Stanley

Marketing & Sales

McGraw-Hill Ryerson Higher Education

Basic Marketing provides students with a solid marketing principles foundation in a strategic planning framework. Strategic marketing planning is about determining how to satisfy customers in a superior manner. This text is well known for pioneering an innovative structure - the "four Ps" (Product, Place, Promotion, Price) with a managerial approach. The unifying theme presented in Basic Marketing is on how to make the marketing decisions that a manager makes in order to determine what customers to focus on and how to best meet their needs. The strengths of this text are the four P's framework, managerial orientation, and strategic marketing planning focus. These strengths have proven to be the foundation pillars for supporting new developments in marketing.

Irwin Dorsey Limited

McGraw-Hill Education - Europe

CD-ROM to acccompany Basic Marketing

Perreault, Jr., William D.

McGraw/Hill/Irwin

This work offers a thorough integration of the latest marketing themes, topics and examples, to focus on management decision-making in marketing, and provide integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing and services. This book develops and presents the "Four Ps" framework when describing the components of the marketing mix (product, price, place, promotion). Features include: integrated coverage of how developments in e-commerce are impacting marketing thinking and marketing action as well as a comprehensive discussion of marketing lessons learned from both the successes and failures of companies, including the dot.coms, in the new economy; coverage of the important new perspectives that evolve from customer relationship management (CRM) strategies and tools, and how they relate to concepts such as customer equity, customer acquisition and retention costs; and updated Internet exercises that are integrated throughout the text, along with links to companies referenced in the book.

Learning Aid for use with Basic Marketing

The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also “set up” or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.

The Marketing Game! (with student CD ROM)

Mason, Charlotte

This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing.

Learning Aid t/a Basic Marketing

Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text’s traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and completely integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing, and services. This is the first book to develop and present the 4 P’s framework when describing the components of the marketing mix (Product, Price, Place, Promotion). Where most principles of marketing texts have separate supplement authors, Bill Perreault is the creator of every item in the package. This unique involvement ensures quality, accuracy, and reliability.ity.

Basic Marketing Student Pkg #1 (Text, Student CD-ROM, PowerWeb, Apps '02-03)

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.

Applications in Basic Marketing 2004-2005

"Basic Marketing, 17/e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the 'four Ps' in the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. Throughout all of these changes, "Basic Marketing" and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Basic Marketing, 14/e: Package #1: Text, Student CD, PowerWeb & Apps 2003-2004

See the best price to sell, buy, or rent books by Perreault, Jr.,William. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Perreault, Jr.,William

See the best price to sell, buy, or rent books by Perreault, Jr.,William. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Basic Marketing

Basic Marketing

Basic Marketing

CD-ROM to acccompany Basic Marketing

Learning Aid for use with Basic Marketing

The Marketing Game! (with student CD ROM)

Learning Aid t/a Basic Marketing

Basic Marketing Student Pkg #1 (Text, Student CD-ROM, PowerWeb, Apps '02-03)

Applications in Basic Marketing 2004-2005

Basic Marketing, 14/e: Package #1: Text, Student CD, PowerWeb & Apps 2003-2004