Basic Marketing Learning Aid

Business & Money

Perreault, William D.

McCarthy,E. Jerome

Marketing & Sales

Mcgraw-Hill College

"Basic Marketing, 17/e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the 'four Ps' in the introductory marketing course. The unifying focus of "Basic Marketing" has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing's best practices and ideas. Throughout all of these changes, "Basic Marketing" and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent 'best practices'. This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.

Basic Marketing: Student Package

Slight shelf wear. CD-Rom is missing. If applicable, online access, codes or supplements are not guaranteed to be included or work. Pages are clean and binding is tight.

Basic Marketing

Perreault, Jr.,William

Wong, Kenneth

Shapiro, Stanley

McGraw-Hill Ryerson Higher Education

Basic Marketing (Inventory for PrePacks): A Global-managerial Approach

Perreault, Jr., William D.

McGraw-Hill/Higher Education

Basic Marketing: A Global Managerial Approach

McGraw-Hill Education (ISE Editions)

Essentials of marketing is a brief version of basic marketing, the worldwide market leading principles text. Basic marketing and essentials of marketing are the first books to develop and present the 4ps framework (product, price, place, promotion) which describes the components of the marketing mix and forms the foundation of marketing. Like basic marketing, essentials of marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While essentials of marketing is a brief text, it is not a cut-and-paste of basic marketing. It is written carefully, thoroughly and specifically to be suitable for shorter marketing courses. Author bill perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, bill perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.

Essentials of Marketing: A Global-Managerial Approach (McGraw-Hill/Irwin Series in Marketing)

McGraw=Hill

Definite shelf and edge wear and creasing to cover. CD ROM Included. If applicable, CD-ROM, online access or codes are not guaranteed to work.

Essentials of Marketing

Cannon, Joseph P.

McGraw/Hill/Irwin

CD-ROM to acccompany Basic Marketing

Essentials of Marketing: A Global-Managerial Approach

Economics

Richard D.Irwin

Learning Aid for use with Essentials of Marketing: A Global-Managerial Approach

Accounting

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