Marketing Channels: A Relationship Management Approach
Description:
This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.
Best prices to buy, sell, or rent ISBN 9780072895124
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- Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)Strutton, David; Pelton, Lou E.; Lumpkin, James R.ISBN-13:9780256178029
- Marketing Channels: a Relationship Management ApproachStrutton, David; Pelton, Lou; Lumpkin, JamesEdition:2ndISBN-13:9780071121002
- Marketing Channels: Managing Supply Chain RelationshipsCooper, Martha; Strutton, David; Pelton, Lou E.; Lumpkin, James R.; Pelton, Lou; Lumpkin, JamesEdition:3ISBN-13:9780072864632
- Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)Strutton, David; Pelton, Lou E.; Lumpkin, James R.ISBN-13:9780256178029
- Marketing Channels: a Relationship Management ApproachStrutton, David; Pelton, Lou; Lumpkin, JamesEdition:2ndISBN-13:9780071121002
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