Marketing Channels, 3/e by Pelton, Cooper, Strutton, and Lumpkin is the first text to use the relationship marketing perspective in the channels course. The authors introduce the Value Chain Relationship (VCR) Model – the first text available to focus on how marketing channels, buyer-seller relationships and supply chain management can be integrated to create competitive advantage. The VCR model includes B2B, B2C and C2C exchanges. Special emphasis is given to the multi-directional flows in multiple channels management. The VCR model provides a map for guiding students through marketing channels and supply chain management practices. This pedagogical package will contain a combination of text, cases, and readings. It contains coverage of legal, regulatory and ethical issues; technological issues (e.g., radio frequency identification and enterprise resource planning), and supply chain performance metrics. Careful attention is paid to the pacing of material throughout the semester.

Marketing Channels: Managing Supply Chain Relationships

Business & Money

Cooper, Martha

Strutton, David

Pelton, Lou E.

Lumpkin, James R.

Pelton, Lou

Lumpkin, James

Marketing & Sales

McGraw/Hill/Irwin

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

Marketing Channels: A Relationship Management Approach

Management & Leadership

Channels Marketing, or Marketing Channels, at both the undergraduate and MBA level. This will be the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)

Richard D.Irwin

This collection of timely, provocative articles provides students with a framework for understanding the importance of business ethics and corporate responsibility. Each reading addresses aspects of leadership, compliance, and/or decision making in organizational settings. Students will be challenged to consider the potential conflicts between, and impacts on, the stakeholder value systems present within organizations. Originally created to accompany Business Ethics, by Ferrell/Fraedrich/Ferrell, this supplemental text supports any course in which instructors are looking to enhance coverage of business ethics/corporate responsibility.

Reader for Ferrell/Fraedrich/Ferrell’s Business Ethics: Ethical Decision Making and Cases, 6th

FERRELL

Fraedrich, John

Ferrell,O. C.

True, Sheb L.

Business Culture

South-Western College Pub.

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