This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

Marketing Channels: a Relationship Management Approach

Business & Money

Strutton, David

Pelton, Lou

Lumpkin, James

Marketing & Sales

McGraw-Hill Education - Europe

Marketing Channels, 3/e by Pelton, Cooper, Strutton, and Lumpkin is the first text to use the relationship marketing perspective in the channels course. The authors introduce the Value Chain Relationship (VCR) Model – the first text available to focus on how marketing channels, buyer-seller relationships and supply chain management can be integrated to create competitive advantage. The VCR model includes B2B, B2C and C2C exchanges. Special emphasis is given to the multi-directional flows in multiple channels management. The VCR model provides a map for guiding students through marketing channels and supply chain management practices. This pedagogical package will contain a combination of text, cases, and readings. It contains coverage of legal, regulatory and ethical issues; technological issues (e.g., radio frequency identification and enterprise resource planning), and supply chain performance metrics. Careful attention is paid to the pacing of material throughout the semester.

Marketing Channels: Managing Supply Chain Relationships

Cooper, Martha

Pelton, Lou E.

Lumpkin, James R.

McGraw/Hill/Irwin

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

Marketing Channels: A Relationship Management Approach

Management & Leadership

Channels Marketing, or Marketing Channels, at both the undergraduate and MBA level. This will be the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)

Richard D.Irwin

You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer. Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course? Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing-from scratch. Imagine how much could be lost if you don't. Foundations of Marketing Practice: An Applied Approach: expresses the benefits of creating, sustaining, and strengthening exchange relationships. is largely based on the experiences of two authors who collectively have created, taught, and executed marketing principles for more than 50 years. is Reader Friendly! Learning objectives, photos, diagrams, references, glossary, and an index help the student focus on important concepts and assess their comprehension. You engage perpetually in marketing. Regardless of what you do or eventually do for a living or with your life, you are a marketer. Do you want more power, influence, and success; all the result of your own ethically and socially responsible behaviors, of course? Your ability or lack of ability to market yourself and your ideas well will change the arc of your professional and personal life for better or worse. You need to fully learn marketing-from scratch. Imagine how much could be lost if you don't. Foundations of Marketing Practice: An Applied Approach: expresses the benefits of creating, sustaining, and strengthening exchange relationships. is largely based on the experiences of two authors who collectively have created, taught, and executed marketing principles for more than 50 years. is Reader Friendly! Learning objectives, photos, diagrams, references, glossary, and an index help the student focus on important concepts and assess their comprehension.

Foundations of Marketing Practice: An Applied Approach

Thompson,Kenneth

Kendall/Hunt Pub. Co.

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