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Marketing Channels: a Relationship Management Approach

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Marketing Channels: a Relationship Management Approach image
ISBN-10:

0071121005

ISBN-13:

9780071121002

Author(s): Strutton, David; Pelton, Lou
Edition: 2nd
Released: Sep 01, 2001
Publisher: McGraw-Hill Education - Europe
Format: Paperback, 0 pages
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Description:

This is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book is a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester.

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