Learning Aid t/a Basic Marketing
ISBN-10:
0072525304
ISBN-13:
9780072525304
Author(s): Perreault, Jr.,William; McCarthy,E. Jerome
Edition: 15
Description:
This guide contains chapter quizzes, key terms, and additional exercises to help the student gain a deeper understanding of the principles of Basic Marketing. The Learning Aid consists of a variety of self-study aids and experiential exercises designed to deepen a student’s problem-solving skills in marketing.
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