Analysis for Marketing Planning
ISBN-10:
007123831X
ISBN-13:
9780071238311
Author(s): Russell S. Winer Donald R. Lehmann
Edition: 6th Revised edition
Publisher: McGraw-Hill Education - Europe
Format: Paperback, 0 pages
Description:
This book focuses on the analysis needed for sound marketing decisions and is structured around the core marketing document, the marketing plan. Whether studying marketing strategy or product/brand management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.
Best prices to buy, sell, or rent ISBN 9780071238311
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