Analysis for Market Planning (McGraw-Hill/Irwin Series in Marketing)
ISBN-10:
0071122249
ISBN-13:
9780071122245
Author(s): Donald R. Lehmann; Russell S. Winer
Edition: 5I.S.ed
Publisher: McGraw-Hill Education - Europe
Format: Paperback, 0 pages
Description:
Whether studying marketing strategy or product/brand management decisions, students need to be able to make decisions based from sound analysis. This book focuses on the analysis need for sound marketing decisions and is structured around the marketing plan. Rather than attempting to cover all aspects of the marketing plan, the book mainly focuses on the anlaysis pertaining to a product's environment, customers and competitors.
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