Analysis for Marketing Planning (McGraw-Hill International Editions: Marketing & Advertising Series)

Business & Money

Russell S. Winer Donald R. Lehmann

Marketing & Sales

McGraw-Hill Education (ISE Editions)

This book focuses on the analysis needed for sound marketing decisions and is structured around the core marketing document, the marketing plan. Whether studying marketing strategy or product/brand management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

Analysis for Marketing Planning

McGraw-Hill Education - Europe

See the best price to sell, buy, or rent books by Russell S. Winer Donald R. Lehmann. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Russell S. Winer Donald R. Lehmann

See the best price to sell, buy, or rent books by Russell S. Winer Donald R. Lehmann. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Analysis for Marketing Planning (McGraw-Hill International Editions: Marketing & Advertising Series)

Analysis for Marketing Planning