Analysis for Marketing Planning

Analysis for Marketing Planning image
ISBN-10:

007123831X

ISBN-13:

9780071238311

Edition: 6th Revised edition
Format: Paperback, 0 pages
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Description:

This book focuses on the analysis needed for sound marketing decisions and is structured around the core marketing document, the marketing plan. Whether studying marketing strategy or product/brand management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.

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